Schema & Structured Data for WP & AMP Pro for WordPress

Structured data for WordPress content

Schema & Structured Data for WP & AMP Pro includes Schema.org markup in JSON-LD format to help structure information about articles, products, businesses, events, reviews, recipes, videos, and other content. The Pro edition supports AMP workflows with AMP for WP and AMP by Automattic.

Choose types and reuse setups

The plugin includes more than 35 schema types. Examples include Blog Posting, News Article, Local Business, WebPage, Article, Recipe, Product, VideoObject, Course, QAPage, Review, Event, JobPosting, Service, Trip, SoftwareApplication, MobileApplication, and Person.

Schema Templates let you define markup in advance and reuse it with the main schema types. In Gutenberg, Schema Type Blocks add JSON-LD markup as you make content with blocks.

Control where data appears

Conditional Display Fields let you include or exclude posts, pages, post types, taxonomies, and other content. Knowledge Base Support identifies whether content is based on an organization or a person through the data type option. Unlimited Custom Post Types give you control over how rich snippet data is represented for those content types.

Reviews, migration, and integrations

The Review Module lets you create rating boxes with pros and cons and add schema markup. Pro features also include Google business reviews with schema markup, with reviews fetched from more than 75 platforms.

You can import data from other schema add-ons, including SEO Pressor, WP SEO Schema, and Schema Plugin. Schema support is also provided for kk Star Ratings, WP-PostRatings, bbPress, Easy Liveblogs, wpForo, RealtyPress Premium, Discount Rules, WP Job Board Pro, and EventPrime.

Output and website options

Output options include defragmenting markup, adding it in the footer, Pretty Print, and MicroData cleanup. Other features include archive page listings, breadcrumbs, comments and post comments, a setup wizard, and a minimal-settings approach.

Getting started

Install and activate the extension in WordPress, then use the setup wizard to configure structured data. Select suitable schema types, define templates or conditional fields, and review the output settings. If the site uses AMP for WP or AMP by Automattic, configure the corresponding compatibility options. For a site migrating from another schema plugin, use the import capability before checking representative pages.