ShopMagic PRO for WooCommerce Email Automation

ShopMagic PRO is a paid package of add-ons for ShopMagic, an email automation add-on for WordPress and WooCommerce. Build an automation by choosing a store, order, customer or site event, adding optional filters, then selecting an action. Filters set conditions for the automation; without them, it runs globally for the selected event.

ShopMagic runs inside WordPress and WooCommerce. Data remains in the website database unless an administrator explicitly configures an integration or another connection to an external service.

Messages based on store activity

Use automations for post-purchase follow-ups, review requests, product recommendations, cross-sell messages, welcome emails, transactional notifications, reminders, internal alerts and promotions. Emails can respond to order status changes, including pending payment and cancelled orders, as well as custom statuses added by other add-ons. Product-specific content lets you vary messages and designs based on what a customer purchased.

Placeholders can insert dynamic WooCommerce and customer data into emails. UTM support includes tracking parameters to email links for Google Analytics. You can also personalize WooCommerce email content when the default messages do not meet your store’s needs.

PRO actions and integrations

• Delayed Actions: schedule messages minutes, hours, days, weeks or longer after an event.
• Review Requests: send clients direct links to products they purchased so they can leave a review.
• Personalized Coupons: create individual coupon codes and deliver them automatically.
• Advanced Filters: narrow automations by order total, product category, payment method, shipping method and other conditions.
• Manual Actions: trigger one-time emails for newsletters, product announcements or other campaigns.
• WooCommerce Subscriptions, Memberships and Bookings: create automations around relevant events for each extension.
• Gravity Forms: start automations from visitor or customer form submissions.
• Slack: notify store teams about selected activity.
• Webhooks: connect automations to external services or systems through REST API.
• Flexible Subscriptions: respond to new subscriptions, status changes, renewals, trial endings and expiry events.

Customer lists and activity history

Manage multiple customer lists for newsletters, promotions and product announcements. GDPR-oriented opt-in and opt-out lists include unsubscribe links. Guest customer handling helps you view and target customers who ordered without creating an account. An email queue is designed to support delivery and store performance, while email history and logs display sent messages and executed actions.

The core extension also supports adding customers to Mailchimp lists during checkout. Separate free add-ons provide abandoned-cart recovery and WooCommerce SMS notifications through a Twilio integration.

Set up an automation

Install and activate ShopMagic with WooCommerce available, then create an automation by selecting an event, adding filters where needed, and choosing an action. Configure the message, timing, recipients and integration options, then review activity in the available history and logs.

ShopMagic PRO includes the PRO add-ons in one package and one-to-one priority email support. Developers can use the API to create custom events, filters, actions, placeholders, email templates and integrations.