Independent Analytics Pro: WordPress Analytics Reports

Independent Analytics Pro is the paid edition that includes campaign and conversion reporting to Independent Analytics in the WordPress dashboard. The core add-on reports on visitors, page views, sessions, engagement, referrers, locations, and devices.

You do not need a Google account. Analytics data is created and stored in your website’s WordPress database; Independent Analytics does not use cookies, shop personal data, or communicate with external servers. It can execute alongside Google Analytics, but it cannot import data from Google Analytics, Jetpack Stats, or other analytics tools.

Reports for campaigns and conversions

Pro adds reports for tagged campaign traffic, current website activity, visitor interactions, and conversions. Its capabilities include:

• UTM campaign tracking: Review traffic associated with tagged campaign links.
• Real-time analytics: Check current activity on your site.
• Click tracking: Review interactions with links and buttons.
• eCommerce sales tracking: Track sales for WooCommerce, FluentCart, Easy Digital Downloads, SureCart, and PaidMembershipsPro.
• User journeys: View a timeline for each recorded session, including clicks, form submissions, and eCommerce orders.
• Form tracking: Automatically track submissions, with integrations for more than 20 form add-ons.
• Customizable Overview: Configure the main report with the information most useful to your process.
• Solo reports: View dedicated reports for individual pages and referrers.
• HTML email reports: Schedule formatted reports daily, weekly, or monthly for yourself or clients.

Apply visitor data to site decisions

Bloggers can see which posts are attracting readers, while news websites can check updating analytics and post views in the Posts menu to follow current interest. Startups can review where early adopters come from and which messaging attracts attention.

Store owners can consider product views, visitor searches, traffic sources, and sales together when reviewing shopping activity. Agencies and site builders can share readable reports with clients in WordPress. Nonprofits can review donor-related traffic and campaign attention; analytics access can also be shared with team members.

Start tracking in WordPress

Tracking starts after Independent Analytics is installed and activated, without adding JavaScript or code snippets. If a caching plugin is active, clearing the cache once may be necessary before checking for data.