Add Tiktok Pixel for Tiktok ads Pro

Enter a TikTok Pixel ID, switch the pixel on, and save to add its script to your WordPress website. The pixel records page views that TikTok Ads Manager can use to measure campaign activity and build audiences from website users.

From WooCommerce pages to shopping events

The free version leaves out WooCommerce product, cart, and checkout pages when WooCommerce is active. With Pro, turn on the shop option to add the pixel to those pages. You can then define shopping events, such as add to cart or checkout, in TikTok Events Manager. The add-on does not send order amounts or product details by itself; configure those through the TikTok Event Builder or your own event code.

Choose where event code runs

In the editor for a post, page, or product, a dedicated box lets you add TikTok event code to that page. The pixel must be enabled and its ID saved for page-specific event code to execute.

Pro developer mode adds code you paste there to every page, as written. If you paste the complete TikTok base code in developer mode, switch off the standard pixel to avoid loading it twice.

Setup and verification

Install and activate the add-on, open TikTok Pixel in the WordPress admin menu, switch on the pixel, enter the Pixel ID, and save. If your site uses a cache, clear it. TikTok Pixel Helper, a Chrome extension, can check the pixel on a page and report errors.

What the pixel sends and when

After you enable the pixel and save an ID, pages carrying it load TikTok’s script in each user’s browser. The script sends TikTok visit information, including the event and page, a timestamp, the visitor’s IP address, browser and device details, and TikTok cookies.

The plugin does not ask visitors for consent. If your site needs consent before marketing scripts load, use a consent tool that can hold back the TikTok script until visitors agree. Campaigns are managed in TikTok Ads Manager.