Import WP Pro for Custom WordPress Data Imports

Import WP Pro extends Import WP for websites that need to bring structured data into custom fields, custom post types or custom taxonomies. Its visual selector maps CSV columns and XML nodes or attributes to WordPress fields without requiring a fixed file layout. Pro also adds scheduled importers and premium support. Import WP handles standard content such as posts, pages, visitors and attachments.

Connect a data source and map its fields

Create an importer from a local upload, remote URL or data feed, FTP server, published or downloadable Google Sheet, or a file already on your web server. Set CSV delimiters, enclosures and character encoding. For XML, choose a document base path to define each record, then map nodes or attributes with the visual selector or use XPath when needed.

Control each import execute

Set a unique identifier to match entries for insert or update operations, and choose whether the importer can insert, update or delete records. Run a one-time migration manually or schedule recurring imports for ongoing data updates. Review the run history and logs after importing.

Handle media, integrations and exports

Import images and other attachments from remote URLs, FTP, the local filesystem or the WordPress media library. Reuse existing media to avoid duplicates, and map attachment titles, captions, alternative text and descriptions.

Free add-ons support WooCommerce, Yoast SEO, Rank Math SEO, Polylang, WPML and BLM property feeds. The WooCommerce integration covers products, variations, images, attributes, categories, prices and stock. The Advanced Custom Fields and JetEngine add-ons require Import WP Pro.

The built-in exporter makes CSV, XML or JSON files from WordPress data. Select fields, filter records, personalize CSV headings and define XML node or attribute names. Exports can include posts, pages, taxonomies, custom fields, images, attachments, terms and related data, with nested XML available for repeating data.

Set up an importer

1. Install Import WP and activate Import WP Pro in WordPress.
2. Create an importer and choose a local, remote, FTP, server or Google Sheets source.
3. Set file settings and map source data to standard or custom WordPress fields.
4. Configure record matching and permissions to insert, update or delete records.
5. Run the importer, then review its log and history.

Pro clients receive premium support. Plugin documentation is also available.