Pixel Tag Manager for WooCommerce Pro

Pixel Tag Manager for WooCommerce Pro routes selected WooCommerce events to analytics and advertising platforms through Google Tag Manager. Add Pixel IDs in Pixel Settings, select which integrations to enable, and use the settings tooltips for help locating IDs. You can enable or disable individual pixels without coding.

Platforms and tracked events

Supported platforms include Google Analytics 4 (GA4), Google Ads, Microsoft Advertising (Bing Ads), Meta Pixel, Facebook Conversion API, TikTok, Pinterest, Snapchat and Twitter.

Tracking can cover page views, product views, product list views, item selections, add-to-cart actions from product and listing pages, cart removals, checkout initiation and steps, and purchases or order conversions, including Thank You page visits. Customer searches and other custom events are available where the selected pixel works with them.

GA4 and Google Ads settings

For GA4, Pro includes enhanced eCommerce and form submission tracking. The Google Tag can be configured for GA4, Google Ads or both. Google Ads options include conversion tracking, enhanced conversions, form conversion tracking and dynamic remarketing.

Conversion APIs and event controls

• Meta Pixel supports Facebook Conversion API and advanced matching.
• TikTok supports Conversion API, advanced matching and ROAS tracking for TikTok Ads.
• Pinterest supports Conversion API and advanced matching.
• Microsoft Advertising supports dynamic remarketing and advanced matching. Twitter and Snapchat include advanced tracking options.
• A Conversion API log viewer shows the latest 10 API calls. Granular settings control purchase event triggers and data sharing, including an option to enable or disable advanced-matching data sharing.

Consent and GA4 reporting

Axeptio integration with Google Consent Mode v2 supports cookie consent banner management without coding. The GrowInsights360 GA4 Dashboard Lite is also included. Reporting covers product performance and purchase journeys, with dimensions such as country, device category, language, city and browser. Choose preset or custom date ranges, compare metrics with previous periods, and download table data as CSV or PDF.

Installation

1. Upload the add-on to /wp-content/plugins.
2. Activate it from the WordPress Plugins menu.
3. Open Pixel Tag Manager and select Pixels Settings.
4. Add the relevant Pixel IDs and configure the integrations you need.