Review Google Analytics in WordPress with ExactMetrics Pro

ExactMetrics Pro connects website activity with Google Analytics reports

ExactMetrics Pro is the paid edition of ExactMetrics, a Google Analytics add-on for WordPress. It works with Google Analytics 4 and brings tracking controls and reports into the WordPress dashboard. Site owners can configure advanced tracking without writing code or hiring a developer, then review the resulting data alongside their site management work.

Tracking settings

Choose tracking that fits the activity you want to understand:

• Events tracking measures important interactions and visitor behavior.
• Ecommerce tracking monitors online shop activity.
• Custom dimensions tracking adds specific context to analytics data.
• Form conversion tracking helps review contact and lead form results.
• Affiliate link tracking shows how affiliate links perform.

These measurements add detail to general traffic figures. A store can examine sales activity, while a publisher can review content visits and affiliate link performance.

Reports and the questions they answer

The Overview Report brings key Google Analytics data into the WordPress dashboard. The Publisher Report shows which content receives the most visits and which affiliate links perform best. For stores, the Ecommerce Report includes total revenue, conversion rate, average order value, top products, and top conversion sources. The Search Console Report presents information about how the site ranks in Google to support search optimization work.

Other report views cover form conversions and custom dimensions, including statistics about authors, publication times, categories, tags, and Yoast focus keywords. The report set also includes landing pages, campaign and source data, devices and browsers, popular pages, coupons, and store funnels. A customizable dashboard widget offers quick access to selected stats, and Page Insights shows analytics for individual pages and posts in the WordPress admin bar.

Installation and setup

Install and activate ExactMetrics Pro in WordPress, then follow its setup process to connect the site with Google Analytics. Configure the tracking options that apply to the site, such as events, ecommerce, forms, custom dimensions, or affiliate links. After tracking is configured, use the dashboard reports to review the collected data and decide what to examine next.